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We usually see fluorescent jackets on the street, worn by road workers or traffic officers. But actually, anyone can wear them. And they can also come in handy. Frank de Ruwe, also known as Street art Frankey, discovered this during his work as a street artist. And has developed a reversible waterproof jacket in collaboration with the clothing brand GOFRANCK, featuring a graphic print on one side and a fluorescent orange fabric with reflective stripes on the other. Brilliant!
Street art artist Frankey
As amazing as street art can look, not everyone likes it. And Frankey has, at times, been told off and even had his work removed. Until he discovered that when you wear a fluorescent jacket, most people leave you alone. Because they think the local council is commissioning the art. In the (Dutch) video below, you can see what this looks like in practice.
FRANKEY x GOFRANCK from GOFRANCK on Vimeo.
When I watch the video, I get it. The jacket makes you think he works for the municipality. In any case, I wouldn’t be quick to pass a remark as I really like street art. But I can imagine that the jacket creates a barrier for people who are inclined to voice their opinion.
Street art artist Frankey launches reversible work jacket
Frankey was so enthusiastic about the effect of the jacket that he wanted to have one with him at all times. And so a collaboration was born between the artist and GOFRANCK, a brand that specializes in waterproof outerwear. Initially, they made the jacket for Frankey, but because of the many positive reactions, it is now also for sale via the GOFRANK webshop.
If you want it, you’ll need deep pockets. They cost 699 euros each, but you get a limited edition jacket that is signed by the artist himself. And as this is a limited edition with only ten available, you immediately have a unique jacket.
Reversible work jacket in museum
The original jacket, which is covered in paint and glue stains, has been given a special place in the Amsterdam Museum. Next to the jacket hangs a document with the city’s coat of arms, in which Frankey gives himself permission to place street art around the city.
Whatever you think of street art, he does have a sense of humor. That’s for sure. Now it’s art.