In August 2014, Aileen launched Prettybusiness.nl, the first and only online platform in the Netherlands exclusively focused on business fashion and (functional) workwear for men and women. In addition, she advises companies, gives presentations, and was a jury member at the Dutch Corporate Fashion Awards in 2018. She also independently researches issues related to workwear and dress codes and is frequently featured in the media.
In 2021, she released two books: “Heroes in White Suits” about workwear in healthcare in collaboration with designer Monique Collignon. This was followed by “On High Heels in the Clouds” about workwear in aviation. For this, she collaborated with Cliff Muskiet, the world’s largest collector of flight attendant uniforms. In the same year, she also became a columnist for the magazine Management Support. She continued to write columns for the trade magazine until the end of 2023.
Since 2022, Prettybusiness.nl has been included in the Digital Heritage by the Royal Library of the Netherlands. In 2023, Aileen was a columnist for all regional newspapers of the Mediahuis and wrote background stories about workwear for Fashion United. Her articles are now also available in English on the international website Prettybusiness World. Since 2024, she has written a weekly column for the Network Association of Uniform Manufacturers and Distributors (NAUMD) in North America.
Contact
Do you have questions, suggestions or do you want to collaborate? Send an e-mail to contact@prettybusiness.nl.