These socks are a global phenomenon in health care

Want to read in Dutch? Click here.

Today I want to tell you about the “pink socks movement”. It is a global movement, mostly known to people working in health care. I have investigated this trend and I would like to share the story behind it with you. Because it is beautiful and refreshing at the same time…

These socks are a global phenomenon in health care

These socks are a global phenomenon in health care

The story of these unique socks starts with the American Nick Adkins. He attended Burning Man for the first time in 2010, a yearly summer festival organised in Nevada. There is a whole philosophy behind Burning Man that I don’t want to explain in detail, but one of its principles is that people give each other things without wanting anything in return. It could be food, a bracelet or a hug. The gesture, the new connection  between people and the fact that you make someone happy are all foundations of this trend. The acceptance of a present is considered a gift from the recipient to the person giving it.

More socks

Eventually he went to an event in Chicago, that had a focus on people working in health care. He ended up in a hall full of people in suits, where his bright pink socks of course stood out. People approached him and asked why he was wearing them. He spoke to a lot of people and gave them all a pair of the same socks. The visitors of the conference started using the hashtag pinksocks on social media and his deed went viral.

After a year of events and handing out socks, he lost the passion. Until he received a Twitter message from someone saying that a group of people in The Netherlands are handing out socks to create awareness for Alzheimer and dementia. He also heard about people in Wales handing out socks to raise awareness for Ataxia, a rare disease. At that moment, he realized his deed was taken over by other people.


Meanwhile, the popularity of these pink socks in health care is still rapidly growing. They are used in India to raise awareness for breast exams and even Deepak Chopra received a pair. In The Netherlands, Princess Laurentien and Minister of Health Care Hugo de Jonge have received a few of them. And some people even make ties out of them.

Ordering socks

In case you’d like to give away a pair of these socks: you can order them on the website of pinksocks. They cost about five dollars a pair and the box you order contains 12 pairs. So in total it costs you sixty dollar, without shipping costs. Besides, no profit is being generated of these socks. The money you pay is solely used to cover expenses. This way, the socks are affordable, so as many people as possible can make others happy AND raise awareness for health care at the same time.   




16 reacties

  1. I have been absent for a while, but now I remember why I used to love this web site. Thank you, I?¦ll try and check back more often. How frequently you update your site?

  2. Wow, awesome weblog format! How long have you been blogging for? you made blogging glance easy. The total glance of your web site is excellent, let alone the content material!

  3. I have been absent for a while, but now I remember why I used to love this website. Thank you, I’ll try and check back more frequently. How frequently you update your site?

  4. Hey very nice site!! Man .. Excellent .. Amazing .. I will bookmark your web site and take the feeds also…I am happy to find so many useful information here in the post, we need work out more techniques in this regard, thanks for sharing. . . . . .

  5. Somebody necessarily help to make critically articles I would state. That is the first time I frequented your website page and thus far? I surprised with the research you made to make this particular publish amazing. Wonderful task!

  6. Normally I don’t read post on blogs, however I wish to say that this write-up very pressured me to take a look at and do it! Your writing taste has been amazed me. Thank you, very nice article.

  7. Hey There. I discovered your weblog using msn. This is a really smartly written article. I will make sure to bookmark it and return to learn more of your helpful info. Thanks for the post. I will definitely comeback.

  8. Your style is unique in comparison to other people
    I’ve read stuff from. Many thanks for posting when you have the opportunity, Guess I’ll just book mark this web site. onlangs geplaatst…ayeneart.comMy Profile

  9. I’m impressed, I have to admit. Seldom do I encounter a blog that’s both
    equally educative and entertaining, and without a doubt, you
    have hit the nail on the head. The problem is something which not enough
    folks are speaking intelligently about. I am very happy I stumbled
    across this in my search for something regarding this.–baccarat.html onlangs geplaatst… Profile

  10. Hey there! I’ve been following your website for a while now and finally got the courage to go ahead and give you a shout
    out from New Caney Texas! Just wanted to mention keep up the
    fantastic job!
    카지노 게임 onlangs geplaatst…카지노 게임My Profile

  11. Hey! Would you mind if I share your blog with my twitter
    group? There’s a lot of people that I think would really enjoy your content.

    Please let me know. Thanks
    솔카지노 onlangs geplaatst…솔카지노My Profile

Geef een reactie

Het e-mailadres wordt niet gepubliceerd. Vereiste velden zijn gemarkeerd met *

CommentLuv badge