Want to read in Dutch? Click here
This month, Schiphol announced employees will get a fresh look. So it is time to show you what the new clothing looks like and what has changed. But before I do this, let’s look at what they have been wearing.
Old Schiphol company clothing
The previous clothing range dates back to 2012 and was designed by corporate clothing designer Bas van Wayenburg. It consists of basic colors, different shades of blue, combined with gray, red, and white, and a unique print designed with elements of Schiphol and The Netherlands in mind.
Schiphol opts for a completely different style with new corporate clothing
Schiphol clearly wants to go in a different direction with the new clothing and they chose corporate workwear designer Karin Slegers for the project. Karin is well known in the corporate fashion world and has designed clothing for organizations such as the ambulance service. The result is a new sporty look.
Besides shades of blue, the color pink has also been added. The prints and stripes have made way for areas of color and reflective stripes. In the video above, you can see the new designs.
Schiphol moves with the times
The press release clearly shows that Schiphol wants to move with the times with strong attention to sustainability by extending the lifespan of the clothing. Lyocell(treebark fiber) and recycled polyester are used during production. And when the clothes are old, they will be recycled.
In terms of appearance, we can describe the clothing as modern. In recent years, more and more companies have opted for a casual look, and Schiphol has done the same. The neat suits and waistcoats have been abandoned, which I think is a shame. I think the formal look fits better with the other uniforms you see in aviation. After all, flight attendants, stewards, pursers, and pilots also walk around Schiphol and are usually very neatly dressed. This contributes to the airport feeling like a special environment, the clothing creates a certain atmosphere. By adding casual clothing to the mix, it lacks unity. Anyway, that’s my opinion. There will undoubtedly be people who love the new style.
But corporate clothing is of course temporary. Perhaps in ten years’ time they will go in a completely different direction and will wear three-quarter length knickerbockers.
After all, they did back in 1931, when departure times were written with chalk on a blackboard. Times and styles change.
What do you think of the new clothes?