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How do you make sure that, as a new airline, you stand out among the competition? With some stunning uniforms, of course. But Riyadh Air took it a step further by unveiling their uniforms during Paris Couture Fashion Week. And this unique collection actually fits in quite well with the event. In this article, I’ll show you the new uniforms and tell you all about them.
Riyadh Air
The new airline Riyadh Air is named after the capital of Saudi Arabia. So, it’s no surprise that the company, founded by Crown Prince Mohammed bin Salman bin Abdulaziz, is based there.
Riyadh Air is a subsidiary and wholly owned by the Saudi Public Investment Fund, which finances commercial projects that stimulate the country’s economic growth. To steer the company in the right direction, they appointed British businessman Tony Douglas as Chief Executive Officer. Douglas is no stranger to this industry. From January 2018 to October 2022, he was also the CEO of Etihad Airways and before that, Chief Executive of the Abu Dhabi Airports Company (2013-2015).
Riyadh Air unveils uniforms at Paris Couture Fashion Week
For the first collection of uniforms, Riyadh Air collaborated with Saudi Arabian fashion designer Ashi. According to the press release, he was inspired by airline fashion from the 1950s. This style, combined with modern details, has resulted in a particularly chic clothing line.
Usually, men’s uniforms for airlines are quite simple, but Riyadh Air shows that simplicity can also be very chic. Instead of the standard light shirts and dark jackets, they opted for a single dark shade. A nice detail is that the lining of the left jacket in the photo above matches the “R” in the company’s logo.
Only with the pilots did they stick to tradition. Just about every pilot in the world wears a similar uniform, and they evidently didn’t want to deviate from that.
Women’s uniforms
As with many other airlines, it’s the women’s uniforms that steal the show. Riyadh Air chose a simple dress with a striking neckline that resembles a draped scarf. It looks unique and chic at the same time.
Just like the men’s jacket, the women’s jacket also has lines that reflect the “R” shape of the company’s logo. The sharp seams make the jacket very fitted. It looks beautiful in the photo, but I’m curious how this would fit on a fuller-figured woman.
After the dress with the striking collar, this suit is my second favorite. It’s just as beautifully tailored and stunning due to its color and simplicity.
For colder moments, the women receive a dark purple coat, cinched with a belt. This not only looks nice but is also very practical, as you can adjust how tightly the coat fits around your body.
The only downside to this collection, in my opinion, is the shoes and bag. Compared to the clothing, they look a bit cheap. Plus, the bag is so small that I wonder how much the women can actually carry in it.
What do you think of these uniforms?
Greetings,
Aileen