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We live in an era of casualization. More and more companies are revealing corporate clothing collections made of jogging fabric, complete with sneakers. A style that doesn’t differ much from the clothes we wear while watching Netflix. I was so impressed when I saw the new Theatre Royal Drury Lane corporate clothing range. Chic 2.0! In this article, I’ll show you the collection and tell the story behind it.
For the new collection, the London theater teamed up with fashion designer Charles Jeffrey. The aim was to breathe new life into the red jackets which the catering staff had been wearing since 1989. These were always combined with a white blouse, white bow, and black pants.
London theater dresses staff in stunning uniform
They commissioned Jeffrey to design a cutting-edge and gender-neutral uniform. He also used the architecture found throughout the theatre as inspiration. He has combined the classic look with a glam-punk aesthetic, a style for which he is famous. And the result is fantastic.
I think the photo above is powerful. You can see how the combination of red, white, and black looks both chic and hip.
The red suits have a subtle, classic check. Jeffery incorporated the check into the fabric with light stripes, making it (atleast in the photo) look like they are pink. Another interesting detail is the red checkered socks.
It’s also great to see the models wearing gender-neutral combinations. For example, the man in the photo above is wearing pants and a skirt. The skirt seems to resemble a kilt because of the red diamond and the cut. The black buttons on the side of the pants are another fun detail that makes the whole look unique.
Jeffrey has opted for A-line skirts with strong pleats. These look beautiful and classic and are also functional. You often see tight pencil skirts in the catering industry, which have little room at the legs. This makes it difficult to walk fast, something that is, of course, important in this industry. Opting for a pleated skirt is a wise choice.
It’s nice to see the gentlemen also wearing jewelry for the shoot. You don’t see this a lot with corporate clothing. Besides the large paper clip that closes the jackets, the men wear pearl necklaces.
I find the new collection a joy to behold. It exudes class, entertainment and is also people-friendly. Let’s not forget it has to be comfortable. Although I have not worn it, I get the impression that functionality played a big part in the design. Flat shoes and wide skirts are always comfortable outfits for work. I am unsure if the large safety pin with the iron cord is handy to be wearing at work. But hey, time will tell. And if they need to say goodbye to this in the long run, that’s no problem. The clothes alone are an absolute marvel to look at.