The new IcelandAir uniform marks the airline’s first major redesign in fifteen years. Both cabin crew and ground staff received a completely updated look, but is it really an improvement? In this article, I compare the old and new uniforms.
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Old Icelandair uniform
I find the old uniform package to be quite dull in appearance. Dark blue suits with gold details are common in airlines. It’s representative, for sure, but it lacks distinctiveness.
New Icelandair uniform
When I look at the clothing itself, I feel the collection lacks innovation. Icelandair has once again opted for dark blue fabrics combined with gold buttons and white blouses. The result is elegant and professional, but also very familiar.
The scarf is one of the small details they have adjusted. It’s a nice scarf, but even this is not very remarkable.
I find the uniform package very dull and predictable. As an airline, new uniforms are the moment to distinguish yourself from competitors. Distinctiveness also creates recognizability. With a unique appearance, passengers and colleagues can identify the staff more quickly. Unfortunately, they have missed that opportunity.
What do you think of the new uniforms?
Want to read more about airline uniforms?
Also check:
- Croatia Airlines new uniform 2026: capsule wardrobe and rebranding
- Sky Airline new uniforms: a fresh look inspired by Chile
- Air Greenland gets new uniforms after 15 years
Greetings,
Aileen
Last update: 12/06/2026
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